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CMS Buzz is the network for professionals in the media sector. In this podcast, co-heads of the Buzz network, Eliza Cohen and Laurel O’Dell, sit down with a variety of guests from across the industry to talk about what it is they do, how they do it and how they got to where they are today, focusing on key trends and challenges in their sectors.
Episodes
Wednesday Jan 20, 2021
Wednesday Jan 20, 2021
In this episode, Eliza and Laurel are delighted to share a Q&A hosted by CMS Co-Head of Media Victoria Gaskell and Media Associate Susannah Parry on influencer marketing, featuring Phil Hughes, Global COO of Gleam Futures Group. In this latest instalment, which originally aired as part of CMS’ advertising and marketing webinar series, Phil gives an insider’s perspective on this exciting and fast-growing segment of the media industry, discussing the significance of influencer marketing, how and when influencers need to properly disclose an ad, and practical tips and tricks when working with influencers, among other topics.